Microsoft Buys Mobile App Management Platform Capptain, Will Integrate It Into Azure

TechCrunch

Yesterday, Microsoft’s CEO Satya Nadella noted that Azure, the company’s cloud platform, had more work to do get better traction with startups and developers — an area where one of its biggest cloud rivals, Amazon, has done well.

Today, the company is taking a step to improve that: it has bought Capptain, a startup based out of Paris that provides app developers with analytics and the ability to send push notifications based on customer usage patterns. Capptain will be integrated into Azure, the company says.

The news was posted in an announcement on Capptain’s site, which we are copying below. Update: Now Microsoft has also made an official announcement.

“We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement,” notes Microsoft’s Omar Khan. “In the…

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