Wheretoget Raises $2 Million For Its Powerful Shazam For Fashion

TechCrunch

Meet Wheretoget, a community of dedicated fashion enthusiasts. Whenever you see an outfit that you like on the web or in the street, you upload a picture. Wheretoget’s community will take care of the rest and find where you can get this very same outfit. There is no secret sauce, no magic algorithm, just dedicated human beings. And the French startup just raised $2 million (€1.4 million) from Alven Capital, Fabrice Grinda, Emmanuel Brunet and other angels.

“We define ourselves as a Shazam for fashion — that’s the most effective way to describe what we do,” founder and CEO Romain Moyne told me in a phone interview. “In my previous company, a fashion magazine called Hypeed, the most frequent question was ‘where can I buy this dress?'”

The company has been around for years, slowly but surely building an efficient community. It’s a good bootstrap story…

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