Image Is Everything: Snapchat Tops WhatsApp As Biggest U.S. Messaging App By Volume


Snapchat may be getting a rap on the knuckles right now from regulators over how it handles user privacy, but the ephemeral messaging app is still a hot commodity. According to a report out today from network traffic specialist Sandvine, Snapchat is now the top third-party messaging app in North America by volume, “generating more traffic each day than competing services such as WhatsApp.”

Its force, it should be noted, is nothing compared to the likes of video apps, which individually and collectively continue to dominate Sandvine’s North American top-10 list for network traffic both for fixed and mobile carriers. The impact of these data-heavy services has particular resonance this week, with a key Net Neutrality vote coming up in the U.S.

Sandvine’s research — based on monitoring network traffic across a number of its mobile and fixed carrier customers — drives home the point that video and other media services are at the centre of our data…

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