Mozilla Is Moving Ahead With Sponsored Tiles On Firefox’s New-Tab Page

TechCrunch

Despite what you may have read, Mozilla isn’t canning its plans to sell sponsored tiles on its new-tab page.

A few days ago, Mozilla’s Vice President of Firefox Jonathan Nightingale wrote a brief blog post defending the organization’s plans to include sponsored tiles on Firefox’s new-tab page. For some reason, a couple of people interpreted Nightingale’s comments as a retreat and assumed that Firefox was abandoning this project after too many of its users complained about it. That’s not the case, however. Instead, Nightingale simply clarified that Mozilla would move ahead slowly with this program, experiment with different new-tab pages and that they will likely include sponsored content in the future.

Mozilla — which doesn’t always see eye-to-eye with advertisers — first introduced this program at an Interactive Advertising Bureau (IAB) meeting in February. Now, it’s starting to experiment with different layouts of its new new-tab page, according to Nightingale.

Mozilla’s official reasoning

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